Faculty and Staff Directory

Primary Teaching Area: BUSA Business Communications (Marketing as of Fall 2024)
Rank: Lecturer of Marketing
Date of Initial Hire: August 2023
5-Year Review Period: 2019-2024
Qualification Status: SA

Academic Degrees:
Ph. D. Marketing, University of South Alabama (expected 2025)
A.B.D. Marketing, University of South Alabama, 2024
M.B.A. Middle Tennessee State University, 2021
B.B.A. Marketing, Middle Tennessee State University, 2020
A. S. Marketing, Motlow State Community College, 2018

Rationale for Classification:
ABD. as of June 2024, SA for five years until June 2029.
1 PRJs and 7 OIC

Peer-Reviewed Journal Articles (published or accepted):

1. Edmondson, D. R., Matthews, L., & Makarczyk, H. (2022). Enhancing Sales Education by

Incorporating an Innovative International Role Play. Atlantic Marketing Journal, 11(1) Article

8. (TLS)

Other Intellectual Contributions (OICs):

1. Bunch, C. & Makarczyk, H. (2024). Conceptualizing a Generational Examination of The Big Five Personality Traits on Nostalgia. Proceedings of the Society for Marketing Advances, Ft. Worth, Texas. (AIS)

2. Makarczyk, H. (2024). Body Positive Influencer: Effects of Messaging on Brand Image. Proceedings of the Society for Marketing Advances, Ft. Worth, Texas. (AIS)

3. Makarczyk, H. & Bunch, C. (2024). The Impact of Body Positive Influencers on Brand Image and Audience Gender. Proceedings of the Society for Marketing Advances, Ft. Worth, Texas. (AIS)

4. Bunch, C., & Makarczyk, H. (2023). Conceptualizing a Generational Examination of The Big Five Personality Traits on Nostalgia. Proceedings of the Society for Marketing Advances. (AIS)

5. Makarczyk, H., & Bunch, C. Y. (2023). The Impact of Body Positive Influencers on Brand Image and Audience Gender. Proceedings of the Society for Marketing Advances. (AIS)

6. Makarczyk, H. (2023). Overview of Game of Life: The Business Plan. Dalton State Digest, 5 (1), 16. (TLS)

7. Edmondson, D. R., Matthews, L. M., & Makarczyk, H. (2022, November). Enhancing Sales Education by Incorporating an Innovative International Role Play. Proceedings of the Society for Marketing Advances, Orlando, Florida (p. 185). (AIS)