Faculty and Staff Directory

Primary Teaching Area: Marketing

Rank: Assistant Professor of Marketing (as of August 2024) – Tenure Track
Date of Initial Hire: Lecturer January 2019; Senior Lecturer 202
5-Year Review Period: 2019-2024
Qualification Status: SA

Academic Degrees:
Ph.D. Marketing, University of South Alabama, Expected 2025
A.B.D. Marketing, University of South Alabama, 2023
M.B.A. Marketing, King University, 2016
B.A. Marketing with a Minor in Communications, King University, 2015

Rationale for Classification:
ABD from University in South Alabama in June 2023, SA until April 2028. 0 PRJs and 9 OICs

Peer-Reviewed Journal Articles (published or accepted):

Other Intellectual Contributions (OICs)

1. Makarczyk, H. & Bunch, C. Y. (2024). The Impact of Body Positive Influencers on Brand Image and Audience Gender. Proceedings of the Society for Marketing Advances, Ft. Worth, Texas. (AIS)

2. Bunch, C., & Blackbourn, F. (2024). QEP/PACE Ambassadors. Dalton State Digest, 5 (2), 14. (TLS)

3. Bunch, C. & Makarczyk, H. (2023). Conceptualizing a Generational Examination of The Big Five Personality Traits on Nostalgia. Proceedings of the Society for Marketing Advances. (AIS)

4. Bunch, C. (2023). Incorporating Masterclass Lectures into Lessons. Dalton State Digest, 4 (2), 10. (TLS)

5. Bunch, C. Y. (2022) Nostalia as a Tactic for Marketers: The Use of Retro Marketing to EnticeConsumer Purchase. Proceedings of the Association of Marketing Theory & Practice, 8. (AIS)

6. Bunch, C. (2022). ANOVA using SPSS: Case Study (MusicToGo). In Dr. Joseph F. Hair (Ed.), Essentials of Marketing Research, 5. (TLS)

7. Bunch, C. Y., & Littlefield, J. (2021). Retro Branding as a Modern Market Positioning- A Case History of the MoonPie. Proceedings of the Atlantic Marketing Association, Atlanta, Georgia, 66-70. (AIS)

8. Littlefield, J., & Bunch, C.Y. (2022). The Use of Music in Retro Branding. Proceedings of the Atlantic Marketing Association, Chattanooga, Tennessee, 9-12. (AIS)

9. Bunch, C., & Williams, D. (2020). Increasing Student Engagement. Dalton State Digest, 1 (2).

(TLS)